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Business Ideas: How to Rent a Mailing List It is time to rent our mailing list! So many times do we lose money by not renting ours! You can slice and dice mailing list to fit perfectly into your advertising plans. Learn how to target your messages to smaller, more active group of potential buyers. When most people think about a mailing list, they think of it as a huge pile of names that should be crumpled in shreds. The reality is, the average mailing list only contains about three hundred names. That's okay for a paper or magazine advertisement. But what about an online campaign? Your mailing list should be targeted individuals. There is a better way to get your messages out to thousands of people and keep them on your mailing list for longer. I call it "renting your mailing list." Instead of spending hours collecting names and sending direct mail letters to the lucky few, rent your list! Here's how it works. When someone signs up to receive your information they will enter their name and e-mail address. marketing is the first list - the first contact you have with that person. It can be as simple as entering in your website address or leaving a note with a business card. Remember, these people are not just looking for you - they are also looking for something in return - so be sure to offer something of value in exchange for their contact information. There are two types of people who sign up to your list: qualified leads and autoresponders. Qualified leads are simply people that you already know are interested in the information you have to offer. They might be looking to buy a certain product or service. Autoresponders can be used in conjunction with a qualified lead to automate the process of constantly answering your customers' questions and keeping in touch with your prospects so they continue to trust you. The next step in building your mailing list is to put together your first mailing list. This is where the real work begins. Write informative content that is interesting and beneficial to people. Make marketing to use the same language as you would in an actual paper publication or magazine. Also, consider adding a couple of bullet points at the end of each article or write-up to make it easier to scan through and distribute. Once you have built up your first mailing list, continue renting out your contacts. As mentioned previously, you only want to rent out to people who are interested in what you have to offer. A great way to test this is by offering a ten dollar survey to anyone who replies to your mailing list - then try and sell them the full year subscription to your company. If that doesn't work, cut your losses and move on to another list. Don't ever try to make money from anyone who isn't on your mailing list! Always steer clear of any unethical business practices and stick to the basics - getting people to opt-in to your list. With your mailing list, it's time to start creating a business opportunity around it. This can be a good way to get started, or you can focus on advertising as well. Whatever path you decide to take, it's important that you always remember to provide great customer service to your customers. They're the ones who will ultimately buy from you - and the more they know you, the more likely they'll be to buy your products and services. With a solid mailing list, you've made a powerful investment in your future success.
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